Holidays can bring new people to your church and create opportunities for impact. Most pastors can easily name the big days that bring high attendance. But knowing about big days and planning for them are two different things.

Too often, these calendar-given gifts sneak up on pastors, resulting in last minute planning and low impact. One of the biggest days comes early this year. Easter weekend is only a few weeks away!

When big days sneak up on you, the rule of thumb is to polish what’s working instead of trying to create something new. Creating new requires time and planning, and time isn’t on your side.

The most important thing to polish to enhance your Easter weekend impact? I think it’s probably your guest engagement strategy. Gary McIntosh’s book What Every Pastor Should Know reports the responses from a number of interviews with people who visited a church for the first time. These people were asked, “What made the biggest impression? What affected your decision to return the following week?”

It wasn’t the eloquent preaching, excellent worship or a fun kids ministry. The number one response by far was the friendliness of the church. Effectively engaging new guests with friendliness requires planning and intentionality. It can’t be something we hope happens; it must be something we make happen… because it can determine if they come back.

If your church is unfriendly today, chances are you won’t be able to turn things around by Easter weekend. (Though I’d make it a high priority after!) But if your church has a guest engagement strategy in place, take this opportunity to review it with fresh eyes and polish it up.

Ideas to Polish Your Guest Engagement Strategy

1. Invite a few “outsiders” to attend your church this weekend specifically to rate the friendliness of your church.

   Ask a few people who fit the type of person your church is trying to reach, and let them know you want them to be completely honest. Offer to buy them coffee afterwards. Let them share their feedback however they are most comfortable. 

2. Cast vision again to the First Impressions team.

   Share the findings from Gary McIntosh’s book. Help them understand the vital importance of their roles. Help them understand how the First Impressions team engages guests. The right engagement can make a good impression on the people who wander into your church. Train your team with guidelines. For example, asking guests, “Would you like me to show you our children’s area? Would you like a cup of coffee?” can make guests feel very welcome as soon as they walk into the door. Consistency matters.

3. Reconsider where you locate your First Impressions teams.

   Locate your guest engagement teams in the right places. While there is value in having door greeters, think deeper than the front door. Having intentional teams in the lobby, auditorium and hospitality areas can make a huge impact. 

   These teams should engage and celebrate all people—not just new people (identifying them can be a challenge in a growing church, especially on Easter). If a team member doesn’t know someone’s name, that person is the target. This will ensure both new and returning guests are engaged, feel God’s love and get a sense of community.

4. Think more strategically about how and why you collect guest information.

   Obtaining guest information creates your second opportunity to engage guests after they leave the building. Most churches use some version of a connection card, but getting guests to fill out the card can be a challenge. Here are a few ways to polish your information gathering strategy:

   • Make sure your guest service area is highly visible, easy to access, and well-stocked.Ensure church members aren’t congregating there. New guests typically won’t fight a crowd to get to the table. Make sure you have the right information available. Easter is usually attended by families with children. Have strong communication pieces available that highlight your children’s and student ministries. Make sure volunteers at the guest service area are trained to collect the right information and explain quickly how it will be used. That leads me to the next thing…
   • Only ask for the bare minimum info and give people options for sharing their info.  Do you really need their full name, address, email and phone number? Would you give all of that information out to a church you visited for the first time? Think about what information you actually plan to do something with, and get it down to the bare minimum.Many guests will not visit the guest area. Give people options for sharing their information (connect card, Facebook, church app, etc). A new guest gift can incentivize if it’s something people will actually want.
   • Review your first time guest follow-up communication with fresh eyes.  If you’re collecting guest information, make sure your system for following up is buttoned-up. It’s tough enough to get someone to share their info. If you manage to do that and then don’t follow up well or at all, you create a negative impression.Keep communication short and purposeful. Always include a next step you suggest they take

What other strategies are working today at your church? Take a look at them with fresh eyes in the next few weeks. Polish what you can before Easter gets here.

Article written for The Unstuck Group by Chad Hunt. Chad currently serves as the executive pastor at Eagle Heights Church in Somerset, KY.

You always seem satisfied with your life until you meet somebody new or experience something exciting. Discontentment always seems to settle in making us irritable and frustrated with where we’re at in life. If we see that somebody has something that we want, we feel the need to go after it. Why is that?

Whether it be a new product or an experience, we always find ourselves excited by a temporary situation. If a friend gets a new phone, you feel like you need a phone. That family member went on that dream vacation, so you feel the need to do the same thing. A co-worker gets a new job, so you feel like you need a new job. We invent this “need” and make ourself feel like it’s a “necessity”.

1 Timothy 6:6 says “godliness with contentment is great gain.” True necessity should only lead us to one place and that’s contentment with God.

How do we do that when the world is shouting that we “need” this stuff?

#1 Be thankful for what you have

When you’re thankful and have a heart of gratitude you tend to realize and appreciate the things that you DO have. Spend time each day thanking God and having an attitude of gratitude.

#2 Pray

Pray that God would give you a heart and mind that’s content. Ask and you shall receive – if we come to God and pour out our hearts and let Him know that we desire to be content with the things He blesses ya with, he will!

#3 Volunteer and give your time

When we volunteer and give our time to others, the things we think of as “necessities” won’t seem as important. Focus on someone other than yourself and there will be a shift in your mindset.

#4 Read scripture

Seek out what God tells us to do in His word. What are His instructions? If we keep our eyes on Him and follow His word, He will guide us.

Be thankful for what you DO have and you’ll end up having more.

Written by Meggan Jacobus. Meggan is the staffing manager at Froot Group, a worship staffing and consulting company.